What can the fashion industry do to entice Silver Spenders?

By Richard Kaby

Many fashion retailers are realising that it isn’t just millennials who wish to have fun when they clothes-shop, but what do the over 50s want that is specific to their demographic?

Is it about time fashion retailers started to focus on the experience of savoring when we shop for clothes; less grab-and-run and more curiosity? What would it take to create stores which shared a love of dressing with encouraging wellbeing and supported the values of 20 million over-55s?

With the best intention in the world, I don’t think they would all fit in Gigi’s.

fashion over 40
Emma wears clothes from Gigis for GOLDIE magazine fashion

Thank you, Galina Sherri, and the customers at Gigi’s for modelling wearingwellbeing

Photos: Richard Kaby and Helena Dornellas

Location: Gigi’s Dressing Room, Wood Street, Walthamstow.

What can the fashion industry do to entice Silver Spenders?

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