By Richard Kaby
Many fashion retailers are realising that it isn’t just millennials who wish to have fun when they clothes-shop, but what do the over 50s want that is specific to their demographic?
Is it about time fashion retailers started to focus on the experience of savoring when we shop for clothes; less grab-and-run and more curiosity? What would it take to create stores which shared a love of dressing with encouraging wellbeing and supported the values of 20 million over-55s?
With the best intention in the world, I don’t think they would all fit in Gigi’s.