Real over-55 models in the fashion industry

fashion over 40
Emma wears clothes from Gigis for GOLDIE magazine fashion

The fashion industry often makes excuses for its inability to be a place where models are treated as real people; how difficult can it be for a photo shoot to reflect the values that the rest of the world deems important?

GOLDIEmagazine® fashion pages share the meaning and purpose that the rest of the magazine holds dear: people matter, making others feel that life offers endless possibility is at the heart of our content and profiting from spreading gloom is not a good look.

The shoot that these photos came from took place in February at Gigi’s Dressing Room. The models are real Gigi customers who turned up on a Sunday to play dress-up.

I didn’t want to dictate what anyone should wear, instead, I asked the models to begin with an outfit that appealed to them; from that starting point, I added, tweaked and suggested. I wanted the clothes to be a reflection of how my models express themselves, believing that when we dress in a way that makes us feel happy we will always look our best.

There was much laughter, lots of surprises – “I would never have tried that left to my own devices” – and the process of discovery created a party atmosphere.

Lou and Helen wear clothes from Gigis for GOLDIE magazine fashion
Real over-55 models in the fashion industry

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