Category Archives: PEOPLE

First time cover star at the age of 80

MOT MODEL
Beate Howitt on the Cover of GOLDIE magazine issue 5
Back in November last year Kate Riley (from MOT Models) and I had a conversation about what we felt was needed to change the way that models over 40 were being cast in both fashion and commercial work. We decided that one way to highlight this issue was to run a contest to find a new model to represent Classic.

We received quite a few responses – you can imagine can’t you? – and it wasn’t an easy task to find a model who we felt epitomized not only a look but an ethos; a way of being that summed up exuberance for life, style, energy and adaptability.

Thank you everyone who entered, we have everyone’s details on file and hope to be able to include many of you in future shoots.

The way that ageing is portrayed is still by and large outmoded – in a recent IPSOS MORI report they discovered that modern marketers are happy to stick to worn-out stereotypes – one prominent ad man, approached for comment, simply said “Old people? I steer well clear”.

Ageing is both seen and presented as a problem rather than a privilege across all sectors of society and fashion is no exception. When analysing the figures from the latest fashion weeks The Fashion Spot found that “once again, women age 50 and above were the least represented of all the groups.” And in terms of magazine covers for 2018 only 41 of the 748 (5.5%) covers that Fashion Spot looked at carried a cover star over 50

We are very proud to be challenging these old-fashioned views. Every cover of GOLDIE magazine features a star over 40 (100%). Our entire fashion editorial portrays untouched models over 40. We believe that fashion and beauty don’t come with a sell-by-date.

But back to Beate…we will be sharing her inspirational life story in the new issue of GOLDIE magazine available 18th April; meanwhile you can catch up with her on BBC news, follow her on Instagram and enjoy sharing her good news.

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First time cover star at the age of 80

GOLDIE magazine (R) has features connect directly with the over 40s thrilling generation’s lifestyle; from fashion, art and culture, to hard-hitting editorial about the challenges we all face. Style, travel, music, wellbeing – these are all a big part of the GOLDIE magazine readers life, as is eating out, entertainment and dancing: you guys know how to have a good time and GOLDIE magazine wants to show the world how with dynamic and inspiring content that speaks of the things you care about. We are more than just a magazine – although that is our main focus ‘cause we really love print – we are a community of like-minded creative and caring individuals who want to change the world dressed in our glad-rags. GOLDIE magazine will make you laugh, make you think and may make you cry – we don’t shy away from talking about the difficult stuff; there may well be times when you will sense that we are all in this together, perhaps even epiphanies. We don’t think you will like everything we print but we know you are all open-minded enough to enjoy reading about stuff that makes you see another point of view.