By Richard Kaby
I believe that fashion can empower us, that clothes can add to a positive sense of self and, that in doing so, fashion can rediscover its place in the world as a factor of positive change.
Some shops inform you about your own needs and educate you into a new way of creating rather than consuming. You can leave feeling better about yourself, not just temporarily from a spending hit, but with a renewed sense of self-awareness.
Of course, this is ageless and timeless; I’m not saying that over-40s have special access to this way of relating to fashion. But there is the possibility that with such a large market share of clothes consumption, we can make a difference to the way the industry operates.
When we reclaim the fun that fashion can be about, when we make the decision to be beautiful on our own terms, and when we stop paying attention to the rules, we can gain a hell of a wellbeing kick from fashion.